Have you seen the "Head On" commercial? It is the most annoying commercial that I have seen in years. The commercial simply repeats "Head On. Apply Directly to the forehead" 3 times quickly and ends. It doesn't say anything about the product, you just see a lady with a HeadOn glue stick gadget in the background. What is she doing? Naturally, she is applying it directly to her forehead. You really have to see it to appreciate just how annoying it is. Unfortunately, it is considered to be very effective because it does two things. First, nobody else on TV has ever done that. (not a small task) Second, it repeats the product name three times which is one of those rules in advertising that you always hear. Supposedly if you hear something three times you will magically remember it forever. If you are stuck in a place with a bunch of hostile midgets, it will even get you home (ask Dorothy).
The Bad News
Maybe the guy was in a rush to make the commercial. Maybe he just wasn't trying hard enough. Regardless, the very unfortunate thing is that when something works, others will try it. Soon every commercial will be as annoying as this one. I sure hope that they don't make a hemorrhoid commercial.
Below is a video that discusses this commercial: http://video.msn.com/v/us/v.htm?g=640ed289-44bf-4e9e-93c6-1caa2ddd763c&f=msnhome&fg=copy
Hilarious parody: http://www.youtube.com/watch?v=2zqnASjunx8