Keep Content Fresh - New content is a great way to keep visitors coming back. Search engines also rank sites with fresh content higher. Keeping an active blog is a great way to keep your site new and fresh.
Keep it Simple - Visitors should be able to easily look around your site. If visitors are frustrated and can't find what they are looking for, they are likely to leave quickly and never come back or recommend your site to others....... http://blog.joggee.com/?p=99